While it’s the rare business these days that doesn’t have a website, quite a few have been negligent in claiming and controlling their digital presence. If you provide a product or service from a physical space, a customer has probably talked about you online. Maybe they gave you kudos on Yelp or did they trash you on Google? Do you know?
This week Silver Surfers Digital Media has been working with the Thompson House Inn in downtown Longmont to take control of its digital presence. Working with Light On – Creatives for Community to deliver a business facelift that included a new logo, professional photos, collateral materials and interior design, Silver Surfers focused on claiming/verifying the business on Facebook, Yelp, Google My Business and TripAdvisor.
As a small business owner, Innkeeper Cee Dolenc was so busy running the day-to-day business of the Inn that she hadn’t been able to keep up digital appearances. “I wanted to be more professional online, but I just didn’t know where to get started,” she said.
Even though Cee had not officially created one, the Inn had a Facebook page as a result of people checking in at the location, posting pictures and reviews. By claiming the page, Cee is now better able to control her brand identity and to begin to use it for social media marketing.
Facebook offers powerful and efficient tools for advertising to a targeted demographic, but you can’t use them if you don’t claim your page.
And by verifying her business with Yelp, Google and TripAdvisor, Cee will now have the ability to upload her preferred photos, add marketing language to her profiles and interact with reviewers. She can also include these platforms in her overall marketing plans for the Inn.
Because she’s relatively new to these digital tools, Cee will also get personalized one-on-one training from Silver Surfers so she can take full advantage of her newly claimed online presence.
Check out the Thompson House Inn’s new Facebook page.